Project summary
Grass & Co. were preparing to launch its new range of mushroom supplements and aimed to generate brand exposure and sales through Amazon’s platform. Despite having previously launched a CBD range, they faced challenges due to their lack of experience with Amazon, resulting in barriers to entry, advertising limitations, and high costs without any substantial results. To ensure the success of the mushroom supplements launch, the project’s primary objective was to create a fully developed strategy that included highly optimised product listings and a well-designed storefront that complements the brand’s identity and fosters a positive shopping experience for customers.
Implementation
Conducting a comprehensive analysis of the mushroom supplements market on Amazon, identifying competitors, target audience and potential opportunities was first needed. Alongside this we created engaging product listings with compelling content, captivating images, and relevant keywords to boost discoverability and conversions. A visually appealing storefront that reflects Grass & Co.’s brand identity, showcasing the full range of mushroom supplements was created. From a campaign perspective, we planned and executed targeted promotional campaigns, taking advantage of Amazon’s advertising tools to drive sales.
Results
Engaging and highly optimised product listings have been designed to attract potential customers and drive conversions alongside a visually appealing storefront that showcases Grass & Co.
Additionally, well-executed advertising campaigns have been created aimed at maximising brand exposure and sales.
New products brought to market
Markets entrered
5* reviews in 3 months
