Project summary
Football Billionaire had been experiencing disappointing turnover and low Return on Advertising Spend (ROAS) despite working with previous agencies. The objective of this project was to address these issues and maximise visibility on Amazon’s platform to capitalise on peak selling periods such as Black Friday and Christmas. The project focussed on laying strong foundations to achieve page one visibility and implementing strategic measures to improve sales performance while optimising advertising expenditure.
Implementation
A detailed plan outlining the approach, objectives, and specific actions to achieve the project’s goals was formulated. A thorough review was then carried out evaluating the active ad campaigns. Newly optimised advertising campaigns aimed at improving ROAS and driving relevant traffic were created and all product listings were improved with compelling A+ content, relevant keywords and thought out product titles and key highlights.
Results
The focus was on achieving sustainable growth and improving the long-term performance of Football Billionaire’s Amazon presence.
Revenue in two months
Increase in customers
ROAS
