Project summary
Love Cocoa faced challenges navigating the Amazon ecosystem, with unoptimized product listings and compliance issues due to HFSS regulations. Lacking in-house expertise, the project focused on consulting on brand store redesign, optimising product listings for visibility and conversion, and resolving HFSS restrictions to enhance sales performance and ensure compliance with Amazon’s evolving policies.
Implementation
The project involved competitor research on and off Amazon to establish benchmarks, ensuring Love Cocoa’s storefront and product pages aligned with their premium brand identity. Multiple discussions with Amazon led to the lifting of HFSS restrictions, allowing the business to resume sponsored ads, improving visibility, compliance and overall sales performance on the platform.
Results
The client was thrilled with a premium storefront and optimised product pages that enhance brand identity long-term. Love Cocoa now stands out against competitors, with the ability to resume paid ads, driving increased page visits and visibility. These improvements led to a higher ROAS, maximising advertising efficiency and overall sales performance
