Project summary
Little Dish, a children’s food brand, had zero experience with Amazon’s platform and lacked an understanding of how to effectively manage it. As a consequence, the company had invested minimal effort in creating compelling product listings and a standout storefront. This oversight, allowed competitor brands too easily target Little Dish’s products and divert potential sales. To address this, the project’s primary goal was to go back to basics and lay a strong foundation for Little Dish’s presence on Amazon. This included generating attractive assets, creating clear and informative product descriptions and implementing targeted advertising strategies.
Implementation
We helped Little Dish set up their Amazon account, ensure all onboarding was complete i.e. Brand Registry. Market research was thoroughly conducted to understand the competitive landscape, identify target keywords, and determine the most effective strategies for positioning Little Dish’s products. Clear and informative produce descriptions were crafted to highlight the unique selling points and benefits of Little Dish’s children’s food products. Targeted advertising campaigns were developed to reach Little Dish’s key customer segments, maximising visibility and driving relevant traffic to their product listings.
Results
As Little Dish were new to Amazon, our role involved gathering essential information about the brands products, target audience, and brand identity to allow us to build enhanced product listings with appealing assets, clear descriptions, and strategic keywords. It was crucial for us to be actively engaged in developing well-structured advertising campaigns aimed at reaching Little Dish’s target audience.
Products launched to market
Average CPC for campaigns
clicks in just 3 months
